Search Engine Optimization (SEO)
SEO or “search engine optimization" is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with pay-per-click.
Many people consider SEO to be the holy grail of marketing… and it’s easy to see why: when you’re ranking on the top of the search engines, you can get a recurring stream of new traffic and customers. If you can't be found on the search engines, your website is basically worthless as a selling tool for new customers.